Search Marketing Now News

PPC pricing Models – new E-Book at Search Marketing Now

Claire Schoen — Thu, 04 Mar 2010 18:50:53 +0000

We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC services, or you’re an advertiser contracting for them, finding the right pricing model is critical to [...]

Paid Search and Big Brand Marketing: How Intel Coordinated Search Into a Global Ad Campaign

Chris McDonagh — Thu, 25 Feb 2010 22:01:20 +0000

Tuesday, March 23th – 1 PM EST – (10 AM PST) Speakers: Corey Carrillo, Global Search Manager, Intel Corporation Craig Macdonald, CMO, Covario, Inc. Webcast Details This webcast shows how a large-scale brand – Intel – was able to integrate search into a global re-branding campaign, coordinating its entire array of interactive marketing efforts with search. Intel, [...]

10 Most Important Things to Know About SEO in 2010

Chris McDonagh — Wed, 24 Feb 2010 18:34:46 +0000

Thursday, March 25th – 1 PM EST – (10 AM PST) Speakers: Ralph Wilson, Editor in Chief, Web Marketing Today Bruce Clay, President, Bruce Clay Inc. Webcast Details In this webcast the two leading Internet marketing gurus Ralph Wilson and Bruce Clay will discuss SEO in 2010: what’s changed in SEO for 2010 what hasn’t changed in SEO for [...]

Business Blogging and SEO

Chris McDonagh — Tue, 16 Feb 2010 15:40:52 +0000

Thursday, March 11 – 1 PM EST (10 AM PST) Speakers: Duane Forrester, Contributor, Search Engine Land Chris Baggott, Compendium Blogware Webcast Details While organizations once used blogs to ‘build community’ or ‘engage’ an audience, a new generation of business blogging has evolved. The secret to today’s successful business blogs? Understanding the role that search plays in [...]

Excel Tips and Tricks for PPC Success: What Every Search Marketer Must Know

Chris McDonagh — Fri, 12 Feb 2010 15:42:47 +0000

Thursday, March 18 – 1 PM EST (10 AM PST) Speakers: Josh Dreller, Fuor Digital Alex Cohen, ClickEquations Webcast Details It’s pretty hard to call yourself a search marketer without mastering Excel. This webcast delves into a variety of Excel tips and tricks used specifically by PPC experts for everything from bid management and keyword tracking to data analysis [...]

E-Book: PPC Pricing Models

admin — Mon, 08 Feb 2010 06:44:33 +0000

Pricing models for pay-per-click (PPC) campaign management can take on many forms. Whether you’re a search engine marketing (SEM) agency providing PPC services, or an advertiser contracting for them, the right model will depend on the needs and goals of both parties. Both the SEM agency and the client will win if the agency can provide [...]

PPC & the Long Tail: How Important is it, Anyway?

Chris McDonagh — Mon, 01 Feb 2010 19:00:26 +0000

Speaker: George Michie, CEO, Rimm-Kaufman Group Thursday, February 18, 2010 – 1 PM EST (10AM PST) Webcast Details How important is the long tail? As with most pieces of the paid search game the answer is “it depends.” The importance varies tremendously by the type of business, the number of products/services offered, and how people search for [...]

SMN News: Recently posted and upcoming in February…

Claire Schoen — Thu, 28 Jan 2010 23:50:15 +0000

Lots going on at Search Marketing Now. New WhitePaper: Optimize Your Marketing Silos: How to Bring Together Online and Offline Marketing Multi-channel marketing expert Kevin Hillstrom describes how to achieve a more effective marketing dialog with customers by establishing new a process, facilitated by new organizational roles. When people, process and technology combine, the framework for marketing success [...]

Managing PPC in a Cross-Channel World: Hey! That’s My Conversion!

Chris McDonagh — Thu, 28 Jan 2010 21:46:02 +0000

Thursday, February 25th – 1 PM EST – (10 AM PST) Speakers: David Rodnitzky, PPC Associates Webcast Details Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex. Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into [...]

Need-to-Know SEO: Key insights from the recession and tools we uncovered to succeed in 2010

Chris McDonagh — Tue, 26 Jan 2010 17:19:05 +0000

Thursday, February 11, 2010 – 1 PM EST – (10 AM PST) Moderator: Chris Sherman, Speakers: Kerry Dean, Senior SEO Account Manager, Range Online MediaKerri Smith, Mobile Strategist and Senior Account Manager, Range Online Media Webcast Details In this webcast, leading search engine optimization (SEO) expert Kerry Dean, from Range Online Media, will discuss the SEO ups and [...]