Search Marketing Now News

Managing PPC Campaigns in the UK and Europe: Tips for Success

rsmith — Tue, 31 Aug 2010 19:34:15 +0000

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Managing PPC Campaigns in the UK and Europe: Tips for Success

Tuesday, September 21, 2010 - 4:00 PM GMT (11 AM EDT/8 AM PDT)

Speaker:
Andy Atkins-Krüger, Managing Director, WebCertain

This webcast focuses on what every PPC campaign manager in the UK must know in order to run an effective PPC campaign. From setting an effective strategy and achievable ROI, to managing a complicated campaign across multiple languages and countries, Andy Atkins-Krüger reveals what goes into an effective international paid search campaign.

He'll discuss:

Google Adwords in Europe -- latest updates
Multi-lingual and cross-country campaigns
When to recognize it's time to automate your PPC campaign

Whitepaper: Organizing Paid Search Campaigns Using Intent

rsmith — Tue, 24 Aug 2010 16:16:48 +0000

Marketers are in a precarious position as search engine marketing enters a new era. Increasing competition for keywords combined with the limited leverage available to bidders has decreased CTR and conversion rates. Revenue is negatively impacted. Higher bid prices and more ads per keyword make it progressively more difficult to meet campaign ROI objectives. How [...]

Links, Link-Building and Public Relations

rsmith — Fri, 20 Aug 2010 14:44:22 +0000

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Links, Link-Building and Public Relations

Thursday, September 16 - 1 PM EDT (10 AM PDT)

Speaker: Eric Ward, ericward.com

Key topics of discussion will include:

Link popularity defined for public relations
Best practices for building quality links
What should a press release look like in 2010?
Purposeful Social Linking Tips

Mobile Marketing: SMN E-Book and upcoming Webcast

Claire Schoen — Wed, 18 Aug 2010 20:12:15 +0000

Trying to keep up with mobile marketing? Here are two resources that can help: We’ve literally just posted a new Search Marketing Now E-Book, “Search Marketing on the Mobile Web,” with an overview of the mobile market, plus tips and tactics for mobile SEO and PPC. (Search Marketing Now E-Books are drawn from Search Engine [...]

E-Book: Search Marketing and the Mobile Web

rsmith — Wed, 18 Aug 2010 19:30:03 +0000

Mobile advertising has significantly picked up steam. With a substantial rise in smartphone users, Those statistics show that the long-awaited “year of mobile” may finally be arriving, and mobile marketing may finally begin to reach its potential. It finally makes sense to understand how to effectively use and deploy mobile paid search marketing campaigns. And [...]

How To Develop, Launch and Track a Mobile Marketing Strategy

rsmith — Tue, 10 Aug 2010 19:41:46 +0000

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How To Develop, Launch and Track a Mobile Marketing Strategy

Monday, August 30 - 1 PM EDT (10 AM PDT)

Speaker: Kerri Smith, Mobile Strategist and Senior Account Manager, Range Online Media

This webcast provides a mobile "state of the union" and examples of how advertisers are conquering the channel. Mobile marketing expert Kerri Smith will explore the ins and outs of mobile search & display along with providing actionable steps to help launch the type of mobile campaign that makes sense for your brands goals.

Attend this webcast and learn how to:

Overcome challenges and leverage the opportunities of mobile search
Optimize content for mobile
Track and evaluate your mobile success
Learn from the success of other top brands through mobile case studies

Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent

rsmith — Thu, 05 Aug 2010 15:59:16 +0000

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Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent

Thursday, August 26 - 1 PM EDT (10 AM PDT)

Speaker: Matt Van Wagner, President, Find Me Faster

Attend this webcast and learn:

A simple, powerful, and yet surprisingly unknown use of negative keywords to tighten your campaigns
How to use Google's new Broad Match Modifier to improve your campaign performance - immediately
How to target searcher intent more directly with your ads and landing pages.
How to avoid overpaying for your brand terms through bid and match-type tuning.

Demystifying “Cost Per Acquisition” and its Impact on Search Marketing Campaigns

rsmith — Fri, 30 Jul 2010 15:15:52 +0000

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Demystifying "Cost Per Acquisition" and its Impact on Search Marketing Campaigns

Tuesday, August 24 - 1 PM EDT (10 AM PDT)

Speaker: Jeremiah Andrick, Online Customer Acquisition Manager, Logitech

Attend this webcast and learn:

How to calculate CPA using "backward math"
What is the relationship between PPC, SEO and CPA
When to recognize -- and how to correct -- a miscalculated CPA
How to evaluate conversion rates

Why Display Matters to Search Marketers & How Search Marketers Can Get Involved

rsmith — Fri, 23 Jul 2010 20:24:41 +0000

Thursday, August 12 – 1 PM EDT (10 AM EDT) Speaker: Jeff Green, CEO, The Trade Desk Add this event to your calendar. Webcast Details Online advertising has matured to a point where there is a real opportunity for search marketers – by applying search expertise to display advertising. This webcast explains the relationship [...]

Search marketers anticipate budget-conscious consumers in 2010 holiday season

Claire Schoen — Thu, 15 Jul 2010 19:24:34 +0000

A poll of our recent webcast on online holiday retail suggests that marketer are anticipating a budget-conscious consumer for the 2010 holiday shopping season. On the July 14 webcast, Getting Ready for Online Holiday Retail – Now! we asked our audience of search and internet marketers: “Do you expect consumers to remain highly budget conscious [...]